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Katowice, Poland

Advertising Graphics

Grafika Reklamowa

Language: Polish Studies in Polish
Subject area: arts
University website: www.en.wst.com.pl/
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  • pl
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Graphics
Graphics (from Greek γραφικός graphikos, "belonging to drawing") are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone to inform, illustrate, or entertain. In contemporary usage it includes: a pictorial representation of data, as in computer-aided design and manufacture, in typesetting and the graphic arts, and in educational and recreational software. Images that are generated by a computer are called computer graphics.
Advertising
I honestly believe that advertising is the most fun you can have with your clothes on.
Jerry Della Femina, From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War (1970), p. 270
Advertising
Half the money I spend on advertising is wasted, and the trouble is I don't know which half.
John Wanamaker. Quoted in David Ogilvy's Confessions of an Advertising Man, Ch. 3, 1963. [Wanamaker here paraphrasing the 1st Lord Leverhulme].
Advertising
"Papa, what is the moon supposed to advertise?"
Carl Sandburg, The People, Yes, 1936

Contact:

43 Rolna Street
40-555 Katowice
tel. 32 60 72 425
32 20 25 034
32 20 46 612
32 25 22 874
32 60 72 400
University
The founder of Katowice School of Technology is Arkadiusz Hołda. The school was founded following the decision of the Minister of National Education of 15th December, 2003 and entered in the register of private higher vocational schools (with the number 143). The aim of the school is to form a modern system of education for engineers whose qualifications meet European standards.

Katowice School of Technology is the first, private higher school in Silesia which offers Bachelor study programmes in the following specialisations:
  • Architecture
  • Interior Design
  • Civil Construction
  • Spatial Development
  • Design
  • Graphics
  • Directing
  • Journalism and Social Communication
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