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university type - Poland  
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Cracow, Poland

Advertising Graphics

Grafika reklamowa

Language: Polish Studies in Polish
Subject area: arts
University website: www.wse.krakow.pl/en/
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  • pl
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Graphics
Graphics (from Greek γραφικός graphikos, "belonging to drawing") are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone to inform, illustrate, or entertain. In contemporary usage it includes: a pictorial representation of data, as in computer-aided design and manufacture, in typesetting and the graphic arts, and in educational and recreational software. Images that are generated by a computer are called computer graphics.
Advertising
By saturating the public domain with false sincerity, advertising makes genuine sincerity more difficult.
Avner Offer, The Challenge of Affluence (2006), p. 359.
Advertising
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
Three Score and Ten by Stephen Leacock[specific citation needed]
Advertising
Advertising is the whip which hustles humanity up the road to the Better Mousetrap. It is the vision which reproaches man for the paucity of his desires.
E.S Turner, The Shocking History of Advertising, 1952
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