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university type - Poland  
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Wrocław, Poland

Journalism and Public Relations

Dziennikarstwo i Public Relations

Language: Polish Studies in Polish
Subject area: journalism and information
University website: uni.wroc.pl/en/
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  • pl
Journalism
Journalism refers to the production and distribution of reports on recent events. The word journalism applies to the occupation (professional or not), the methods of gathering information and organising literary styles. Journalistic mediums include print, television, radio, Internet and in the past: newsreels.
Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
Public Relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.
Journalism
Early in life I have noticed that no event is ever correctly reported in a newspaper, but in Spain, for the first time, I saw newspaper reports which did not bear any relation to the facts, not even the relationship which is implied in an ordinary lie. I saw great battles reported where there had been no fighting, and complete silence where hundreds of men had been killed. I saw troops who had fought bravely denounced as cowards and traitors, and others who had never seen a shot fired hailed as the heroes of imaginary victories; and I saw newspapers in London retailing these lies and eager intellectuals building emotional superstructures over events that had never happened. I saw, in fact, history being written not in terms of what happened but of what ought to have happened according to various ‘party lines’.
George Orwell, Looking Back on the Spanish War (1943)
Journalism
A news sense is really a sense of what is important, what is vital, what has color and life — what people are interested in. That's journalism.
Burton Rascoe As quoted in Useful Quotations : A Cyclopedia of Quotations (1933) edited by Tryon Edwards, C. N. Catrevas, and Jonathan Edwards
Journalism
Controversy? You can't be any kind of reporter worthy of the name and avoid controversy completely. You can't be a good reporter and not be fairly regularly involved in some kind of controversy. And I don't think you can be a great reporter and avoid controversy very often, because one of the roles a good journalist plays is to tell the tough truths as well as the easy truths. And the tough truths will lead you to controversy, and even a search for the tough truths will cost you something. Please don't make this play or read as any complaint, it's trying to explain this goes with the territory if you're a journalist of integrity. That if you start out a journalist or if you reach a point in journalism where you say, "Listen, I'm just not going not touch anything that could possibly be controversial," then you ought to get out.
Dan Rather, interview in Staff (May 5, 2001). "Dan Rather Interview: Broadcast Journalist, On the Frontlines of Breaking News". Academy of Achievement. Retrieved on 2009-02-20. 
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