Sucha Beskidzka, Poland

Agritourism – Brand Manager

Agroturystyka – menedżer marki

Table of contents

⇑Agritourism – Brand Manager at WSTiE

Language: Polish Studies in Polish
Subject area: physical education, tourism, services
University website: en.wste.edu.pl

⇑Definitions and quotes

Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Manager
Managers are to information as alcoholics are to booze. They consume enormous amounts, constantly crave more, but have great difficulty in digesting their existing intake.
Robert Heller (1975) "Research in light of a dark tunnel" Audit AGB research. London, Spring 1973
Manager
When a manager asks for hard data, that's usually just his way of saying no.
Ward Cunningham (2004) Geek Noise
Manager
In business the 80/20 principle is behind any innovation, any extra value. It is an entrepreneurial principle, a formula for value creation utilized not only by entrepreneurs, but by most managers and organizations.
Richard Koch (2003) The 80/20 Individual Chapter: The 80/20 Principle Is at the Heart of Creation
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