Sales and Marketing Psychology

Psychologia sprzedaży i marketingu

Language: Polish Studies in Polish

Subject area: social

University website: www.wsbinoz.edu.pl/en

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

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Psychology

Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. It is an academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of brains, and all the variety of epiphenomena they manifest. As a social science it aims to understand individuals and groups by establishing general principles and researching specific cases.

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Sales

Sales is activity related to selling or the amount of goods or services sold in a given time period.

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Psychology

Despite the burgeoning technologies in the field of "helping", on many levels psychotherapy is still a crapshoot. Some of the goal of training, I think, is to help students accept that fact. The work is part science, part art, and part luck. Learning to tolerate the anxiety inherent in that recipe is critical for any clinician.

Martha Manning, in Undercurrents (1st edition ed.). HarperCollins. 1995. pp. p. 9

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Psychology

One of the symptoms of an approaching nervous breakdown is the belief that one’s work is terribly important.

Bertrand Russell in: The Conquest of Happiness, Routledge, 12 October 2012, p. 48

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Marketing

Give them quality. That's the best kind of advertising in the world.

Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.

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