Cracow, Poland

Media Psychology and Advertising

Psychologia mediów i reklamy

Table of contents

⇑Media Psychology and Advertising at WSBPiI Apeiron Kraków

Language: Polish Studies in Polish
Subject area: social
University website: apeiron.edu.pl

⇑Definitions and quotes

Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Psychology
Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. It is an academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of brains, and all the variety of epiphenomena they manifest. As a social science it aims to understand individuals and groups by establishing general principles and researching specific cases.
Psychology
Western psychologists accuse religion of repressing the vital energy of man and rendering his life quite miserable as a result of the sense of guilt which especially obsesses the religious people and makes them imagine that all their actions are sinful and can only be expiated through abstention from enjoying the pleasures of life. Those psychologists add that Europe lived in the darkness of ignorance as long as it adhered to its religion but once it freed itself from the fetters of religion, its emotions were liberated and accordingly it achieved wonders in the field of production.
Muhammad Qutb, Islam and Sexual Repression, chapter 4
Advertising
Half the money I spend on advertising is wasted, and the trouble is I don't know which half.
John Wanamaker. Quoted in David Ogilvy's Confessions of an Advertising Man, Ch. 3, 1963. [Wanamaker here paraphrasing the 1st Lord Leverhulme].
Psychology
For it still seemed to me “that it is not we who sin, but some other nature sinned in us.” And it gratified my pride to be beyond blame, and when I did anything wrong not to have to confess that I had done wrong. … I loved to excuse my soul and to accuse something else inside me (I knew not what) but which was not I. But, assuredly, it was I, and it was my impiety that had divided me against myself. That sin then was all the more incurable because I did not deem myself a sinner.
Augustine, Confessions, A. Outler, trans. (Dover: 2002), p. 77
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